Team News Riveting
New Delhi | Mumbai, March 7
Bharti Airtel, India’s premier communications solutions provider, and Axis Bank, India’s third-largest private sector bank, today announced a strategic partnership to strengthen the growth of India’s digital ecosystem through a range of financial solutions.
In a bid to accelerate adoption of digital payments in the country, over the coming months, Airtel and Axis
Bank will bring to market a range of innovative financial offerings and digital services exclusively for Airtel’s 340 million plus customers. These will include co-branded credit card with industry leading benefits, pre-approved instant loans, Buy Now Pay Later offerings and many more. The alliance, with its significant reach across the country will help penetrate tier 2 and tier 3 markets by enabling higher adoption of digitized payments.
The partnership was kicked-off today with the launch of the first-of-its-kind ‘Airtel Axis Bank Credit Card’
that will offer a host of attractive benefits such as cashbacks, special discounts, digital vouchers and
complimentary services to Airtel customers.
Airtel Axis Bank Credit Card users will enjoy exciting rewards* on their card spends –
• 25% cashback on Airtel Mobile/DTH recharges, Airtel Black and Airtel Xstream Fiber payments
• 10% cashback on Electricity/Gas/Water bill payments via Airtel Thanks app
• 10% cashback on spends with preferred merchants – BigBasket, Swiggy, Zomato
• 1% cashback on all other spends
• Amazon e-Voucher INR 500 on card activation within 30 days of issuance
This credit card will be exclusively available for eligible Airtel customers through a seamless digital journey on the Airtel Thanks app.
Additionally, Axis Bank will leverage Airtel’s suite of digital services such as its C-PaaS platform – Airtel IQ
which spans voice, messaging, video, streaming, call masking and virtual contact center solutions, to enhance digital capabilities. Axis Bank will also use various cyber security services from Airtel. Going forward, the companies will further explore collaborating across Cloud and Data Center services.
