Team News Riveting
Samsung Electronics, a South Korean multinational company, had reclaimed the top spot in global smartphone sales in February.
The company narrowly beat Apple on the back of the early release of the Galaxy S21 series. Samsung shipped 24 million units of smartphones for a 23.1 per cent market share last month, according to market researcher Strategy Analytics, outpacing Apple that sold 23 million units for a 22.2 per cent share.
China’s Xioami came in third with an 11.5 per cent share, followed by Vivo with 10.6 per cent and Oppo with 8.5 per cent.
In January, the South Korean company had logged a market share of 15.6 per cent, while Apple had 25.4 per cent, reports Yonhap news agency.
In February, Samsung’s smartphone shipments were 26 per cent more than a year earlier, and even 12 per cent more than the pre-pandemic levels in February 2019.
Samsung has been introducing new Galaxy S devices in mid-February each year, but this time, the company released its new flagship Galaxy S21 series in January. The move was an apparent move to take over market share of Huawei, which is struggling from US sanctions and Apple’s iPhone 12 series that was released in October.
The market share gap between Samsung and Apple normally has been around 5 percentage points in February, but the US tech titan managed to narrow it down to 1 percentage with the robust sale of iPhone 12 series.
