Team News Riveting
New Delhi, October 26
TRIFED under the Ministry of Tribal Affairs has included 100 new Forest Fresh Organic Products in its range of Tribes India products to bring more of nature’s bounty.
Forest Fresh Naturals and Organics, a new range of tribal produce and products, was unveiled by Pravir Krishna, Managing Director, TRIFED virtually today. On a weekly basis, 100 new products / produce will be launched and included in the Tribes India catalogue.
“100 new tribal produce, predominantly natural produce and immunity boosters, sourced from tribal communities from across India will be included,” Krishna said. The inclusion of organic, essential natural immunity-boosting products through different channels will help ensure that people adopt a sustainable and wholesome way of living, he added.
This will also go a long way in promoting and empowering tribals (both artisans and forest dwellers) across the country. The sales proceeds of these goods, irrespective of the channel, will directly go to the tribals.
The first set of 100 products was launched online today. These and the subsequently included produce/ products will be available in 125 Tribes India outlets, Tribes India mobile vans and also on online platforms such as the Tribes India E-marketplace (tribesindia.com) and e-tailers. As its part of its sustained initiatives to help sustain incomes and livelihoods of tribal artisans and forest dwellers, newer products and natural produce have been sourced from tribals across the country.
These new products, sourced from different parts of the country will enhance Tribes India’s vast and rich repertoire. Among the products launched today, include golden green and red apples from Kinnaur, Himachal Pradesh; baskets and boxes made from Munj grass from Uttarakhand, seeded Tamarind, cloves, eucalyptus oil, coffee powder from the Nilgiri tribes in Tamil Nadu; Tribes India branded masks made by the Meena tribes of Rajasthan; varieties of organic, immunity booster Churan and Kadha from the Gond, Bhil tribes of Madhya Pradesh; Mahua bamboo candles made by the Bhilala tribes from Shivganga, Jhabua of Madhya Pradesh; organic, immunity boosting powders such as Giloy powder, jamun powder; a range of pulses and khichdi mixes from Maharashtra and Gujarat. From the North- east, products being included are different kinds of pickles (jackfruit, olive), juices (bel), and joha and red rice.
All the products have been sourced from tribals pan India from states such as Chhattisgarh, Jharkhand, Uttarakhand and the North-East to name a few. In addition to these, certain products that have been processed, packaged under the Van Dhan tribal start-ups, a component of the MSP scheme which has emerged as a source of employment generation for tribal gatherers and forest dwellers and the home-bound tribal artisans, have also been included.
The inclusion of these unique products will help both the customer and the affected tribal population. On one hand, pure natural produce, a gift of nature will reach and boost families across the country, and support tribal livelihoods. In these trying times, when the Covid-19 pandemic has disrupted lives in more ways than one, people are focusing on healthier ways of living and staying as safe as possible.
