Team News Riveting
JSW Group, the Indian conglomerate, is combining its distribution and supply chain expertise across the steel and cement businesses under an integrated JSW One initiative.
To start with, the hub would handle 2 million tonne of both the products annually and gradually increase it to over 3 million tonne per annum soon. The JSW One initiative would be Asia’s largest hub.
The hub had been proposed at Salboni, West Bengal with a turnover of Rs 2,300 crore.
Currently JSW Group has 1766 cement dealers and 950 steel dealers in Eastern region of India. Out of these, only 110 dealers currently sell both steel and cement. With JSW One, the plan is to scale up the number of common dealers to 1,400-1,500 by the end of the year.
JSW Group has presence in steel, cement and paints business in India. All these three products have a common set of customers as they are essential in building a home. In order to reach out to these common set of consumers and channel partners, an integrated effort is being mobilized through this unique initiative.
JSW One has commenced operations with the cross-selling JSW Neosteel TMT Rebars and cement portfolio to its channel partners.
