Team News Riveting
Kolkata, February 15
West Bengal Chief Minister and Trinamool Congress (TMC) Chief Mamata Banerjee is following the BJP, literally, when it comes to roll the Rath (chariot
Banerjee had attacked the BJP for the Rath Yatra as the party had posed a serious challenge to her party in West Bengal, where the saffron party is trying to make a mark in the assembly election for the first time. It had launched a five-phase Rath Yatra called the “Parivartan Yatra”.
The state-wide camping through the Parivartan Yatra scared the Mamata Banerjee-led TMC and the party tried to create many obstacles through the legal and administrative processes.
Mamata Banerjee had attacked BJP’s Rath Yatra at an election rally, and said, “These outsiders, five-star babus roaming in big vehicles, who do not live in Bengal, are busy doing photo op at poor households with food from five-star hotels. What they show is not cooked there, they get food from five-star hotel. Are these people pro-poor?”
To counter BJP’s campaign, Prashant Kishor – the strategist for TMC— has decided to launch TMC’s own campaign called ‘Didir Doot,’ which will be led by Mamata’s nephew Abhishek Banerjee.
TMC’ campaign vehicle, ‘Didir Doot’ (Didi’s Messenger), was flagged off by Trinamool Congress MP from Diamond Harbour Abhishek Banerjee during his rally in Sonarpur. It would be used by various leaders across the state. Moreover, to compete with the saffron party, TMC launched the ‘Didir Doot’ app against Modipara (meaning Modi’s neighbourhood).
However, the TMC strategist Prashant Kishor decided to launch a similar app and campaign to counter the saffron party. The rallies and roadshows being held by BJP leaders including President Nadda in Bengal are drawing a sea of people, who are frustrated with the ruling TMC government and are desperately wanting a fresh government for their state.
It would be interesting to see what gains TMC would make from the recent campaign designed by Prashant Kishor and being led by ‘Bua’s boy’ Abhishek Banerjee.
