Team News Riveting
Jamshedpur, May 15
Tata Steel’s Sports department is set to organise the Summer Camp 2021 from May 17 to June 8 through digital means (for the second time in a row).
The objective of this year’s summer camp is to promote health and fitness through training on various sports, health & fitness disciplines which is also in line with GOI’s initiative ‘Fit India’.
Sports Department has been organising sports camp in its operating locations of Jharkhand and Odisha for last many years for school students. In view of the ongoing second wave of COVID-19 pandemic, the Company will leverage digital to connect with the young and budding sporting talent during the camp while ensuring safety. The camp, accessible across the globe free of cost, primarily caters to children in the age group 6-18 years through sports like cricket, basketball, swimming and more. People in other age groups including adults can also benefit from modules on Yoga, Zumba etc.
The camp participants will receive basic induction from expert coaches on 19 sporting disciplines through specially curated online videos (available on Tata Steel’s corporate website and YouTube channel every morning from 5 AM onwards). The camp is being organised with ‘GRITZO’ as the Nutrition and ‘ENERZAL’ as the Hydration partner
The 2020 edition of the Summer Camp, organised digitally for the first time, was a success with more than 40,000 views across platforms on videos of all disciplines (combined).
Sports is an integral part of Tata Steel’s corporate philosophy. The Company’s commitment towards the promotion of sports is manifested through several academies of excellence, foundation and franchise, it has established over the past years, which includes Tata Football Academy, Tata Archery Academy, Tata Steel SAI extension centres in athletics and boxing, Naval Tata Hockey Academy, and Tata Steel Adventure Foundation & climbing academy, and Jamshedpur Football Club. The Company, over the years, has made conscious investments in developing sporting infrastructure matching international standards.
