Team News Riveting
Mumbai, September 27
Vitero Tiles, the leading tiles brand from the house of Aparna Enterprises, would be launching 10 products over the course of the year even as the company recorded a path-breaking 120 per cent growth in the state of Maharashtra.
Majority of this growth has been fueled by Mumbai and Pune markets. Additionally, Vitero is also confident that with encouraging consumer sentiment, extensive product portfolio, and the rich market presence, they are likely to record similar growth in the region in the financial year 2021-22.
Further to maintain this growth momentum, Aparna Enterprises will also be investing in expanding their reach and the product portfolio within the state. Vitero will be expanding the dealer network in the state by 50 per cent and launching 10 products over the course of the year.
Sharing his views about growing the brand’s presence in Maharashtra, A V Mallikarjun, AVP sales, Aparna Enterprises Limited, said, “Driven by the increased consumer preference for tiles from organized players, this market has been showing a strong growth sentiment and we are expecting this positivity to continue. We have been able to capture a significant share of the organized tile segment in the state and we are confident that despite the rise in prices the momentum will continue in the coming quarters as well. To address the growing opportunity in this region, we are investing towards expanding our dealer network, increasing our production capacity and launching new products. We are planning to expand our dealer network by 50 per cent in the next 3-4 years”.
